Joanne McCall specializes in generating national recognition for authors and influencing sales of their books. Her publicity campaigns help create author opportunities for keynote speaking engagements, expanded business possibilities, new publishing deals, and ongoing relationships with reporters and producers.

Clients
Joanne’s clients are mainly authors and publishers of non-fiction books. Business, health, fitness, self-help, and spirituality are some of the topics she specializes in. For a sampling, see Clients and Books.

McCall is frequently hired by publishers to focus on particular aspects of an author’s media campaign. For example, a publisher might hire Joanne to develop a complete radio campaign, or to put together regional print, TV, and radio appearances timed to coordinate with the author’s national touring schedule.

The authors Joanne takes on as clients fit the following criteria:

• She has to love the author’s material. In order to promote a book, she has to love it and believe in it. Joanne won’t waste a client’s money. She has to feel that this will be a win-win-win situation for her, for the author, and for readers.
• She has to believe the media will love it, too. Remember, Joanne is a member of the media insider’s club. She knows what the media is looking for and whether a book is going to fly. She only takes on books that she believes media will respond to.
• The client has to be “media-genic” or willing to train. Not all authors are natural-born television and radio personalities; some need coaching. Joanne’s clients are personalities who enthuse the public and have chemistry with their interviewers.
• She and the author have to have chemistry. Joanne and the clients she takes on genuinely like each other—and that makes working together a breeze.

Services
Joanne customizes each publicity campaign to suit the client’s goals, and is ever mindful of national news trends and tie-ins with major news events. She can mix and match the following services:

• Create an eye-catching, well-written media kit that appeals to radio and television producers, as well as print editors, book reviewers, and journalists
• Conduct a targeted national and/or regional radio campaign
• Secure top-tier national television appearances and key local television markets
• Get author placements in major national print media, including magazines, newspapers, and industry journals
• Offer media coaching to prepare author for broadcast interviews and public speaking
• Serve as publisher’s liaison between the author, publisher’s sales department, in-house publicity team, and the media
• Help authors and publishers cultivate relationships with key media people