Joanne McCall specializes in generating national
recognition for her authors and their books by developing strong publicity
campaigns and by helping them to build an exceptional platform. This often
leads to additional opportunities such as keynote
speaking engagements, expanded business
possibilities, new publishing
deals, and ongoing relationships with reporters and producers. Mccall also
helps authors who have a limited budget to do it themselves. This is in the
form of one-on-one phone coaching, teleseminars, speaking and other products
for helping people to do it for themselves.
Joanne's clients are mainly authors and
publishers of non-fiction books, including but not limited to: Business
(workplace, leadership and management, careers), health (fitness, self-help,
and wellness), and books having to do with
spirituality (alternative medicine, feng shui, astrology, intuition,).
Occasionally, she works on sports books because they're so much fun and sports
media is very receptive.
McCall is frequently hired by publishers to focus on particular aspects of an author's media campaign. For example, a publisher might hire Joanne to develop a long-lead galley list of reviewers and magazines, or create and execute an online campaign with outreach to web sites, bloggers, and social media outlets. Other possibilities include a national and regional radio campaign, national TV, print, or other appearances time to coordinate with the author's national touring schedule or work schedule.
The authors Joanne takes on as clients fit the following criteria:
- She has to love the author's material.
In order to promote a book, she has to love it and believe in it. McCall
won't waste a client's money. She has to feel that this will be a win-win-win situation for her, for the author, and for readers.
- She has
to believe the media will love it, too.
Remember, Joanne is a member
of the media insider's club. She knows what the media is looking for and
whether a book is going to fly. She only takes on books that she believes
media will respond to.
- The client has to be 'media-genic' or willing to train.
all authors are natural-born television and radio personalities; some need
coaching. Joanne's clients are personalities who enthuse the public and
have chemistry with their interviewers.
- She and
the author have to have chemistry.
Joanne and the clients she
takes on genuinely like each other%u2014and that makes working together a
Joanne customizes each publicity campaign to suit the client's goals, and is
ever mindful of national news trends and tie-ins with major news events. She
can mix and match the following services:
- Create an eye-catching, well-written media kit
appeal to print editors, book reviewers,
letters and press releases
aimed specifically at radio and television
training that develops videos and clips for You Tube, blogs, Amazon, and
other outlets in order to promote the author and the book.
a targeted national and/or regional radio campaign
top-tier national television appearances
and key local television
author placements in major national print media,
magazines, newspapers, and industry journals
- Offer media coaching
to prepare author for broadcast
interviews and public speaking
- Serve as publisher's liaison
between the author, publisher's sales
department, in-house publicity team, and the media
authors and publishers cultivate relationships with key media people
One on One Coaching
designed to help the author or business owner develop the best platform
and presence possible.
group and at conferences and events on a number of different topics, including
How to Create Buzz in the Media, Online Publicity and Social Networking for
your Business, Taking the Mystery out of Media, How to Promote Your Book to
Create a Bestseller.