What Do Publishers Want?

Joanne McCall Media Group has worked withmany of the finest publishers in this country, including Simon & Schuster,Random House, AMACOM, Wiley, Health Communications, Inc., Berrett-Koehler,Llewellyn, Hazeldon, Perigee, Andrews McMeel, and St. Martin%u2019s Press, inaddition to independent publishers such as The Chopra Center Press, 360 DegreePublishing, and Pick It Up Publishing. Whatever size publisher you are, youwant the following:

• Publicity results for the book and the author in the form of interviews, bookings, placements, and hits
• A solid understanding and knowledge of social networking sites, blogging, You Tube and other online media opportunities that lead to solid visibility of the book and its author
• A publicist who understands what is needed and when, so that time is spent getting the job done
• Peace of mind that you can trust the job is going to be done well
• A publicist who works well with authors and can handle challenging situations
• Confidence that the publicist understands the objectives of a campaign and documents what is being done
• Someone to brainstorm and discuss other marketing and publicity possibilities who can then implement such ideas
• Someone who is easy to work with
• Someone who is fun to work with
• Consistent and updated reports for the sales team and anyone else involved in the project that needs timely updates
• An understanding of ebooks and how to promote them
• A publicist who has fabulous media and blogger contacts within the book%u2019s target market or markets
• Consulting services to independent publishers on how to put a book together including production and distribution elements
• Book marketing services that include wholesalers, distributors, book editors, designers, and other experts who can help get a book to market
• Blogging tips for beginning, intermediate, and advanced bloggers