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The Media Polisher About Us

About Joanne McCall

Joanne McCall is a “media insider” who knows how media works from both sides of the microphone and helps others to put their best face forward.

McCall began her broadcasting career at the young age of 16 in Minneapolis/St. Paul and was an on-air personality for such companies as King Broadcasting, Trumper Communcations, Entercom Broadcasting and others.

Always with an entrepreneurial spirit, McCall founded Joanne McCall Media Group after working as an events manager and PR director for a large conference and retreat center. It was here that she created and developed media tours for speakers and authors appearing at the center, such as

Marianne Williamson, Gary Zukav, Deepak Chopra, Kenny Loggins, Wayne Dyer and others.

Her clients at Joanne McCall Media Group include many successful business owners, CEOs, authors, publishers, entrepreneurs and speakers including Geneen Roth, Brian Tracy, Dave Ramsey, Melody Beattie, Dr. Richard Bandler, Dr. David Simon, Andy Andrews, and Peggy McColl. Generating visibility for each of them was always key.

The Media Polisher is now here to fulfill a craving McCall saw in the marketplace; the need for a strong and visible online presence that is savvy and polished. “Now anyone in business needs to create his or her own media platform and they need to be polished. Opening up a flip camera and spewing forth is not a good strategy,” McCall says. “Being polished means tapping into one’s own authenticity and being genuine. It’s not about being slick or talking “at” people. It’s about being real and approachable. This is not a skill that comes naturally to most while facing a camera or microphone.”

As adjunct faculty at Marylhurst University, McCall helps students of all ages develop their online presence through learning about and experiencing social media. Her students come from all different departments including communications, business, science, music, art therapy, and others. Many of the other instructors take McCall’s social media class.

Whatever line of work you’re in, whether you’re a solopreneur, entrepreneur, business owner, or department head, coach, writer, or author, you will be required to be visible through video, audio, social media, blogs, etcetera. Helping people to shine online for more sales, more media, and more mojo is one of the Media Polisher’s greatest strengths.

For those needing help developing a national or regional media presence beyond their platform, McCall has established first-name-basis relationships with hundreds of top-tier producers, editors, and writers. She has frequently had her business people and authors featured in such national publications as USA Today, The Wall Street Journal, Investors Business Daily, Entrepreneur, Good Housekeeping, and Redbook; on national television venues such as Today, Dateline NBC, Primetime, CNN, CNBC, Oprah, Fox News Channel, ABC World News, EXTRA, and MSNBC; in daily newspapers such as The New York Times, The Seattle Times, the Dallas Morning News, and the LA Times, in addition to online powerhouses like, Basil and Spice, and The Huffington Post. Others include New Age Retailer, Body + Soul magazine, and Yoga Journal; and on major market radio stations in cities all across the nation, including NPR.

McCall has a degree in communications with a certificate in mediation and conflict resolution. She is an adjunct professor, owner of several businesses and is an avid fitness enthusiast who enjoys participating in adventure runs and other outdoor activities. She lives with her husband and family on a mountain top in the Pacific Northwest.

Mike Dirkx.

For more than 30 years, Mike Dirkx has worked with some of the biggest and best radio hosts and radio stations in the United States and Canada. Mike got his start as a radio air talent in California and quickly advanced to be one of the country's leading radio station program directors. In addition to his programming successes in Chicago, Seattle and Portland, Mike was Vice President/iQradio for Qsent, Inc., Vice President/Programming for Unidyne Technologies and served as an international radio consultant for The Research Group. His specialties - strategic planning, programming, marketing and research, developing concise and effective messages and coaching hosts and guests to be the very best they can be. Mike Dirkx joined the Media Polisher team in the fall of 2010.

Joscelyn Zell.

Joscelyn Zell brings sixteen years experience in technology, consumer and corporate public relations. Her expertise lies in elevating innovative products and technologies to national and global stages through strategic planning, targeted media and analyst initiatives, creative customer engagement programs and an overall relentless drive for garnering results that make a business difference. She has worked to develop spokespeople ranging from entry level product managers and preschool teachers to Fortune 500 executives.

Joscelyn most recently directed Microsoft's award-winning Xbox E3 campaign, which was deemed Consumer Electronics Campaign of the Year by The Holmes Group, and was the U.S. co-lead for the consumer launch of Microsoft Vista. She's also worked with a variety of companies large and small spanning multiple industries, including Greenlight Greater Portland,, InFocus, Tektronix, and Vulcan, Inc. In each of these endeavors, Joscelyn drove coverage in major media outlet across the globe- from business press, technology trades and verticals to broadcast, local and consumer media.

Through her work on the Microsoft Windows Vista and Xbox, she gained intimate insight into the paradigm shift that has taken place in communications -- making a significant impact in today's environment requires engaging people in meaningful discussion (and with people they can relate to) versus simply pushing out marketing messages. Joscelyn works with clients to help them understand this shift and create campaigns that weave this new approach in with traditional media relations so they can maximize their results.

In addition to her product launch experience, Joscelyn has deep experience in corporate communications, including crisis and reputation management, executive positioning, competitive and thought leadership programs. She also worked with an array of consumer brands, including Columbia Sportswear, Starbucks, Ardiri Winery & Vineyards and Knowledge Universe, and has helped multiple startups and small businesses build visibility through traditional and new media programs.

Joscelyn has worked at agencies Edelman, MacKenzie Kesselring and Waggener Edstrom.


Dominick Noval.

Dominick Noval is a professional videographer with degrees in both theater and film. He began his career early running a fully computerized video production lab in high school. He continued his technical training during four years of service in the US Marine Corps. Following his graduation from the University of North Carolina, Wilmington in video production, he has established himself as an independent maker of quality video productions. He brings experience in loading and striking audio, video, and lighting for live shows, film/video sets, single night presentations, and multiple events. His expertise and equipment include the latest state-of-the-art filming and computer technology. Dominick Noval joined the Media Polisher team in the fall of 2010.


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